--- title: Optify for ODs on Finance — the modern patient journey starts before they walk in description: Optify’s industry-leading e-commerce software solution that enables ODs to sell inventory online. --- ![Optify](https://go.optifyonline.com/hubfs/odsonfinance-campaign/optify-logo-black.png) × ![ODs on Finance](https://go.optifyonline.com/hubfs/odsonfinance-campaign/ods-on-finance-logo.png) [Book a demo](https://go.optifyonline.com/odsonfinance#offer) Ecommerce + pre-shop for independent optical # The modern patient journey starts before they walk in. Optify puts your **real frame inventory online**. Patients pre-shop from home, then close faster in your practice. [See what's included](https://go.optifyonline.com/odsonfinance#offer) [How it works →](https://go.optifyonline.com/odsonfinance#how) ![Patient pre-shopping from home](https://go.optifyonline.com/hubfs/odsonfinance-campaign/lifestyle-hero.png) Pre-shop from home Virtual try-on Synced from EHR For ODs on Finance members ## Two ways to get more from Optify. New to Optify ### Your real frame inventory, online under your own brand. Patients pre-shop from home, then close faster in your practice. - Real frame inventory online - Virtual try-on, powered by Fittingbox - Live in about 3 weeks [Book a demo →](https://meetings.hubspot.com/jenndenham/ods-on-finance-post?utm_source=odsonfinance&utm_medium=landing-page&utm_campaign=ods-on-finance-2026&utm_content=book-demo) Already using Optify ### A complimentary account review. We'll uncover upgrade and renewal savings, new features, and more ways to get value from your current plan. - Renewal + upgrade savings - New features walkthrough - A plan built for where you are [Book your review →](https://meetings.hubspot.com/sheileen?utm_source=odsonfinance&utm_medium=landing-page&utm_campaign=ods-on-finance-2026&utm_content=account-review) ## The industry's #1 optical sales tool. Real inventory online, virtual try-on, and pre-shop built for independent practices. "Optify allows us to host, in real-time, our entire inventory online." ![Dr. Jonathan Cargo](https://go.optifyonline.com/hubfs/odsonfinance-campaign/testimonial-cargo.jpg)Dr. Jonathan Cargo, OD How it works ## Built for the way independent practices actually work. Your patients start shopping before the appointment. Your opticians close faster when they arrive. 01 · Pre-shop ### Patients browse from home. Your real frame inventory, synced daily from your EHR. Virtual try-on before the appointment. 02 · Walk in ### They arrive knowing what they want. Pre-selected frames, saved preferences, measurements ready. Your team picks up where they left off. 03 · Close ### Opticians close faster. Higher tickets, more second pairs, less friction on every fitting. Revenue you were already earning. Your frames, your brand, online ## A 24/7 optical store on your own site. Optify turns your practice website into a storefront patients actually use — no big-box feel, no lost eyewear revenue. - **Virtual try-on**Patients see themselves in your frames, from anywhere. - **Synced from your EHR**Real inventory, updated daily. Nothing to maintain by hand. - **Live in about 3 weeks**Under 30 minutes of staff training to launch. ![Optify online store on a phone](https://go.optifyonline.com/hubfs/odsonfinance-campaign/phone-store.png) ## See it live in 15 minutes. New to Optify? See your own frames online, with virtual try-on. Already a customer? Book a complimentary account review. [Book My Optify Demo →](https://meetings.hubspot.com/jenndenham/ods-on-finance-post?utm_source=odsonfinance&utm_medium=landing-page&utm_campaign=ods-on-finance-2026&utm_content=book-demo) ![Optify](https://go.optifyonline.com/hubfs/odsonfinance-campaign/optify-logo-white.png) **Syncs with** Eyefinity · RevolutionEHR · EyeCloud Pro · CrystalPM · Compulink · OfficeMate In partnership with ![ODs on Finance](https://go.optifyonline.com/hubfs/odsonfinance-campaign/ods-on-finance-logo.png) © Optify · Built for independent optical [optifyonline.com](https://optifyonline.com)